Post by account_disabled on Dec 27, 2023 1:00:05 GMT -6
Precomar , thanks to its Don Molinico brand and being an intersupplier of Mercadona, Carrefour and AhorraMas,canned and frozen stuffed piquillo peppers . After more than 30 years of history, Precomar currently belongs to the multinational Viru , leader of the agroindustrial sector in Peru with presence in more than 50 countries on 5 continents. After consulting different agencies, Parnaso has been the agency selected for the launch of Precomar's new brand of manufactured products. In the first phase, the Sevillian agency will carry out the branding of the new brand : name, logo and packaging and qualitative and quantitative research. In a second stage, Parnaso will build the global strategy on which each of the areas to work will be based. – Branding : design of the universe of the new brand – product labeling and packaging.
POS material, corporate catalogue, folder and product sheets. – Digital: creation of the website, presentation video and profiles of the different social networks. – Marketing: activation of direct marketing, promotional, loyalty, public relations and sponsorship Phone Number List campaigns. – Communication: promotion of awareness of the new brand through press releases, opinion articles and interviews in general and sectoral media. – Advertising: planning, negotiation and purchase of conventional and digital media for the national launch campaign. Likewise, creation of the creative concept , development of creative pieces and production management. Telefónica has launched MejorConectados, a platform that was born with the aim of giving visibility to the importance of human connection and support so that all people feel capable of achieving what they set out to do.
The main idea on which the initiative is based is that “when we connect, we are capable of doing incredible things” and the formula chosen to materialize it is a communication and conversation platform that will grow over time as people use it and pour their own contents. As highlighted by Rafael Fernández de Alarcón , Director of Brand, Sponsorships and Media at Telefónica, “ at Telefónica, we believe in a more humane world .” A world that moves thanks to the talent of people. That's why we support talent as we know best: by connecting it. Mejor Conectados wants to be a place where you can be inspired, found, connect and achieve incredible things .” In addition to learning about unpublished stories and the teamwork of sports, cultural sponsorships or audiovisual production, which help create human connections, the best talent is included through the employability, education or solidarity initiatives of Fundación Telefónica; of collaborative learning of 42; of the collaboration between Wayra entrepreneurs.
POS material, corporate catalogue, folder and product sheets. – Digital: creation of the website, presentation video and profiles of the different social networks. – Marketing: activation of direct marketing, promotional, loyalty, public relations and sponsorship Phone Number List campaigns. – Communication: promotion of awareness of the new brand through press releases, opinion articles and interviews in general and sectoral media. – Advertising: planning, negotiation and purchase of conventional and digital media for the national launch campaign. Likewise, creation of the creative concept , development of creative pieces and production management. Telefónica has launched MejorConectados, a platform that was born with the aim of giving visibility to the importance of human connection and support so that all people feel capable of achieving what they set out to do.
The main idea on which the initiative is based is that “when we connect, we are capable of doing incredible things” and the formula chosen to materialize it is a communication and conversation platform that will grow over time as people use it and pour their own contents. As highlighted by Rafael Fernández de Alarcón , Director of Brand, Sponsorships and Media at Telefónica, “ at Telefónica, we believe in a more humane world .” A world that moves thanks to the talent of people. That's why we support talent as we know best: by connecting it. Mejor Conectados wants to be a place where you can be inspired, found, connect and achieve incredible things .” In addition to learning about unpublished stories and the teamwork of sports, cultural sponsorships or audiovisual production, which help create human connections, the best talent is included through the employability, education or solidarity initiatives of Fundación Telefónica; of collaborative learning of 42; of the collaboration between Wayra entrepreneurs.
